Power of digital
Power of digital

Power of digital

Taking career fairs to the next level
Mariselle Stofberg
Mariselle Stofberg

Technology is continuously changing and evolving, and Namibia Media Holdings (NMH) has yet again been at the forefront of this and making career guidance accessible to all.

Under the theme ‘Decoding 21st Century Careers’, NMH and the youth brand My Zone has presented the country’s first virtual career expo, called Career VX.

More than 30 different career possibilities were featured on the show, with experts and representatives in the various fields sharing first-hand experience and knowledge.

Different institutions and universities also participated and shared some valuable insight into tertiary education and the corporate sphere.

“It is important for Namibia Media Holdings to invest in the next generation. It is the generation who has access to information. The youth of today has a voice and that voice needs to be heard on platforms that people can engage them on,” said Hennie Geldenhuys, the chief marketing officer at NMH.

The expo had two different channels which could be streamed. One was dedicated to career possibilities and fields, and the second featured different universities and institutions.

“Collaboration is everything and through platforms like the Career VX expo we are able to engage with our clients and stakeholders. What we’ve accomplished with the expo is a testimony to the power of collaborating and maintaining relationships with stakeholders,” he added.

Geldenhuys stressed the fact that education cannot stand still, even when faced with a pandemic like the coronavirus.

“Difficult times call for difficult decisions to be made, and through this expo we have shown the world that there is a better way of communicating with viewers. The expo allows one to have different types of discussion and to reach a wider audience. We saw real engagement with our youth.”

The expo offered viewers the opportunity to see what careers are out there, witness the passion of individuals within the different fields and see how institutions have taken time to explain their operations and the opportunities they offer.

The previous career fair of NMH, which was a part of the yearly Namibian Tourism Expo, started about three years ago, but 2020 marks the first year that this has been taken to a digital platform.

“Now you are able to truly understand the culture and expectations certain career paths and institutions. The expo has provided a realistic and believable insight into tertiary education, the corporate world and life beyond school,” Geldenhuys added.

“What excited me most was the fact that the expo and experience thereof does not end here. All the content will remain available on or social media platforms, the website www.careervx.com and even YouTube. This project has proven that a career expo does not have to be limited to one day. You can have an expo 365 days of the year with content that is readily available and accessible,” said Tunohole Mungoba, the coordinator for the Careers VX expo.

Mungoba added that she is proud of her team’s hard work and dedication. "I am sad for the day to be over, but I know this is just the beginning. The power of technology is amazing and I am excited to see what our youth will be doing next."

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Republikein 2024-11-23

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