Leefstyl

Understanding the dynamics of brand value

Quantifying the value of a brand asset

Bank Windhoek has made significant strides in building a formidable brand over the years.

Jacquiline Pack

5 Maande Gelede - 2024-06-06 00:00:00

In contemporary consumer culture, brands are omnipresent. We cannot escape their profound influence and call to interact with them. We have complex mosaic theories explaining the p

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Katima Mulilo: 19° | 26° Rundu: 21° | 33° Eenhana: 20° | 31° Oshakati: 19° | 30° Ruacana: 21° | 30° Tsumeb: 21° | 31° Otjiwarongo: 20° | 32° Omaruru: 22° | 34° Windhoek: 20° | 31° Gobabis: 20° | 33° Henties Bay: 16° | 24° Wind speed: 21km/h, Wind direction: SW, Low tide: 07:50, High tide: 02:03, Low Tide: 20:23, High tide: 14:15 Swakopmund: 16° | 18° Wind speed: 16km/h, Wind direction: W, Low tide: 07:48, High tide: 02:01, Low Tide: 20:21, High tide: 14:13 Walvis Bay: 15° | 23° Wind speed: 21km/h, Wind direction: W, Low tide: 07:48, High tide: 02:00, Low Tide: 20:21, High tide: 14:12 Rehoboth: 20° | 34° Mariental: 21° | 36° Keetmanshoop: 22° | 37° Aranos: 21° | 36° Lüderitz: 18° | 28° Ariamsvlei: 22° | 39° Oranjemund: 14° | 25° Luanda: 25° | 26° Gaborone: 18° | 30° Lubumbashi: 16° | 29° Mbabane: 12° | 28° Maseru: 14° | 26° Antananarivo: 15° | 31° Lilongwe: 20° | 29° Maputo: 17° | 30° Windhoek: 20° | 31° Cape Town: 15° | 23° Durban: 16° | 24° Johannesburg: 14° | 26° Dar es Salaam: 25° | 31° Lusaka: 18° | 25° Harare: 16° | 25° Currency: GBP to NAD 23.13 | EUR to NAD 19.26 | CNY to NAD 2.52 | USD to NAD 18.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.29 | EGP to NAD 0.36 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.66 | ZWL to NAD 0.04 | BRL to NAD 3.14 | RUB to NAD 0.18 | INR to NAD 0.22 | USD to DZD 133.43 | USD to AOA 910.98 | USD to BWP 13.62 | USD to EGP 49.26 | USD to KES 129.2 | USD to NGN 1687.57 | USD to ZAR 18.27 | USD to ZMW 27.35 | USD to ZWL 321 | Stock Exchange: JSE All Share Index Same 0 | Namibian Stock Exchange (NSX) Overall Index 1851.79 Down -1.41% | Casablanca Stock Exchange (CSE) MASI 14678.1 Up +0.19% | Egyptian Exchange (EGX) 30 Index 31433.01 Down -0.47% | Botswana Stock Exchange (BSE) DCI 9879.51 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 560.62/OZ DOWN -0.004 | Copper US$ 4.03/lb DOWN -0.0091 | Zinc US$ 2 931.50/T DOWN -1.65% | Brent Crude Oil US$ 72.28/BBP UP +0.06% | Platinum US$ 931.05/OZ DOWN -0.0009 Sport results: Weather: Katima Mulilo: 19° | 26° Rundu: 21° | 33° Eenhana: 20° | 31° Oshakati: 19° | 30° Ruacana: 21° | 30° Tsumeb: 21° | 31° Otjiwarongo: 20° | 32° Omaruru: 22° | 34° Windhoek: 20° | 31° Gobabis: 20° | 33° Henties Bay: 16° | 24° Wind speed: 21km/h, Wind direction: SW, Low tide: 07:50, High tide: 02:03, Low Tide: 20:23, High tide: 14:15 Swakopmund: 16° | 18° Wind speed: 16km/h, Wind direction: W, Low tide: 07:48, High tide: 02:01, Low Tide: 20:21, High tide: 14:13 Walvis Bay: 15° | 23° Wind speed: 21km/h, Wind direction: W, Low tide: 07:48, High tide: 02:00, Low Tide: 20:21, High tide: 14:12 Rehoboth: 20° | 34° Mariental: 21° | 36° Keetmanshoop: 22° | 37° Aranos: 21° | 36° Lüderitz: 18° | 28° Ariamsvlei: 22° | 39° Oranjemund: 14° | 25° Luanda: 25° | 26° Gaborone: 18° | 30° Lubumbashi: 16° | 29° Mbabane: 12° | 28° Maseru: 14° | 26° Antananarivo: 15° | 31° Lilongwe: 20° | 29° Maputo: 17° | 30° Windhoek: 20° | 31° Cape Town: 15° | 23° Durban: 16° | 24° Johannesburg: 14° | 26° Dar es Salaam: 25° | 31° Lusaka: 18° | 25° Harare: 16° | 25° Economic Indicators: Currency: GBP to NAD 23.13 | EUR to NAD 19.26 | CNY to NAD 2.52 | USD to NAD 18.28 | DZD to NAD 0.14 | AOA to NAD 0.02 | BWP to NAD 1.29 | EGP to NAD 0.36 | KES to NAD 0.14 | NGN to NAD 0.01 | ZMW to NAD 0.66 | ZWL to NAD 0.04 | BRL to NAD 3.14 | RUB to NAD 0.18 | INR to NAD 0.22 | USD to DZD 133.43 | USD to AOA 910.98 | USD to BWP 13.62 | USD to EGP 49.26 | USD to KES 129.2 | USD to NGN 1687.57 | USD to ZAR 18.27 | USD to ZMW 27.35 | USD to ZWL 321 | Stock Exchange: JSE All Share Index Same 0 | Namibian Stock Exchange (NSX) Overall Index 1851.79 Down -1.41% | Casablanca Stock Exchange (CSE) MASI 14678.1 Up +0.19% | Egyptian Exchange (EGX) 30 Index 31433.01 Down -0.47% | Botswana Stock Exchange (BSE) DCI 9879.51 Same 0 | NSX: MTC 7.75 SAME | Anirep 8.99 SAME | Capricorn Investment group 17.34 SAME | FirstRand Namibia Ltd 49 DOWN 0.50% | Letshego Holdings (Namibia) Ltd 4.1 UP 2.50% | Namibia Asset Management Ltd 0.7 SAME | Namibia Breweries Ltd 31.49 UP 0.03% | Nictus Holdings - Nam 2.22 SAME | Oryx Properties Ltd 12.1 UP 1.70% | Paratus Namibia Holdings 11.99 SAME | SBN Holdings 8.45 SAME | Trustco Group Holdings Ltd 0.48 SAME | B2Gold Corporation 47.34 DOWN 1.50% | Local Index closed 677.62 UP 0.12% | Overall Index closed 1534.6 DOWN 0.05% | Osino Resources Corp 19.47 DOWN 2.41% | Commodities: Gold US$ 2 560.62/OZ DOWN -0.004 | Copper US$ 4.03/lb DOWN -0.0091 | Zinc US$ 2 931.50/T DOWN -1.65% | Brent Crude Oil US$ 72.28/BBP UP +0.06% | Platinum US$ 931.05/OZ DOWN -0.0009