Business sustainability a strategic imperative

Laina Likius - Sustainability is rapidly becoming a focal point in global business and policy conversations as companies recognise the necessity of balancing environmental, social, governance (ESG) and economic considerations.

In Namibia, however, the integration of sustainability into business operations remains in its early stages, with varying levels of understanding and commitment.

For many, sustainability is still viewed primarily as a compliance or ethical consideration rather than a core strategic tool.

Business leaders must work at shifting this perception and embrace sustainability as a driver of long-term commercial value success and a powerful competitive differentiator that positively enhances business reputation.



Why sustainability matters

Recent trends in global business seem to focus, to a larger extent, on issues such as climate change.

However, by its definition and purpose, sustainability encompasses much more than environmental concerns.

It integrates economic growth, social equity and environmental stewardship, making it essential for businesses to address various interconnected challenges and opportunities.

These factors have become central to regulatory frameworks and corporate strategies.

For Namibia, with its reliance on natural resources and vulnerability to climate change, the question is not whether sustainability matters but how businesses can effectively adopt and implement it while measuring its impact on the triple bottom line.



Shift in mindset

A fundamental shift in mindset is crucial for businesses to unlock the true value of sustainability.

Too often, it is seen merely as a compliance requirement, a "nice to have," or a means to avoid reputational risks.

However, this perspective overlooks its role as a strategic tool for innovation, risk management and long-term value creation.

To leverage its potential, companies need leadership that recognises sustainability as a growth driver and is committed to investing in strategies that align with evolving market demands.

The integration of sustainability must account for each market's specific challenges and opportunities, considering the materiality and regional dynamics of ESG and economic factors.



Sustainability initiatives

Sustainability is constantly evolving.

Even as political debates about climate change continue, each year brings a growing array of products and services that promote sustainable practices.

This shift is evident in the rise of green bonds, renewable energy investments, sustainable consumer choices and eco-friendly business models—all reflecting a global movement toward responsible, future-focused practices and presenting opportunities for businesses to capitalise on.

Achieving sustainable impact revolves around the concept of "additionality," which focuses on creating lasting positive outcomes through strategic, long-term investments that preserve resources for future generations.

This principle aligns seamlessly with the global shift toward a low-carbon economy, offering early adopters considerable competitive advantages.

With its vast natural resources and emerging green hydrogen potential, Namibia's unique position is that of a key player in Africa's green industrialisation efforts.



Challenges

The potential rewards of sustainability are evident, but significant challenges exist.

In Namibia, financial constraints hinder large-scale projects due to small capital markets and developing market readiness.

The lack of high-quality ESG data further restricts the ability to measure performance and meet global standards like the International Sustainability Standards Board (ISSB).

This gap in data quality extends across Africa and impacts access to foreign investment, which increasingly depends on strong governance and accurate reporting.

Closing the data gap is crucial for businesses to demonstrate their sustainability efforts and attract capital effectively, necessitating investment in ESG software for better data management and reporting.

What gets measured gets improved, and businesses that do not actively monitor their sustainability performance risk losing out on opportunities for growth and competitiveness.



Local context with global standards

The trend toward sustainability reporting in recent years is gaining momentum globally and is expected to continue.

While not mandatory, the recent ISSB guidelines—IFRS S1 and S2—are valuable tools for companies to standardise their sustainability reporting.

These guidelines offer a structured approach to managing and disclosing climate-related risks and opportunities, enhancing transparency for stakeholders.

Namibia is committed to global sustainability, aiming for a 91% reduction in greenhouse gas emissions by 2030 under the Paris Agreement.

However, achieving these targets requires businesses to align their operations with national goals.

This involves setting clear sustainability targets, integrating them into business strategy and ensuring transparency in reporting. Companies must bridge the gap between policy and action by prioritising sustainability.



Navigating change

The convergence of environmental challenges, evolving regulations, shifting consumer demands and rapid technological advancements signals an inevitable global shift toward sustainability.

This transition, however, will vary across sectors and regions, requiring businesses to navigate a complex and dynamic landscape.

Ultimately, it is evident that sustainability is no longer a "nice-to-have."

It is a strategic imperative for businesses that want to ensure long-term success. Organisations must go beyond compliance and redefine sustainability as a core driver of business value.

By setting clear sustainability targets and integrating them into strategic planning, companies can create sustainable growth while contributing to the broader goals of national and global development.