Photo Reuters
Photo Reuters

COMPANY NEWS IN BRIEF

Koo, Tastic, All Gold owner sees falling sales

Tiger Brands' revenue increased by 17% in the four months to end January, but struggling consumers bought fewer products following aggressive price hikes.

The group owns brands like All Gold, Black Cat, Koo, Tastic, Jungle Oats, Oros and Doom.

Its prices were 18% higher than a year before, while sales volumes fell by 1%. Food inflation reached 13.4% in January, the highest level since 2009.

The group said that price hikes were due to higher costs and raw material price increases for its grain products, as well as home and personal care.

Tiger Brands expects a "significant reduction" in price hikes in the second half of its financial year – which are expected to be at low double digits.

Due to price hikes in recent months, along with interest rate increases, shoppers have become even more price conscious – particularly in basic food products, with more competition from private label brands, says Tiger Brands.

Sales volumes of the group's flour, maize and sorghum beverage products have been falling, and sales of deciduous fruit were hit by the closure of the Cape Town harbour due to the Transnet strike last year.

Tiger Brands, which owns the Purity brand, further reported a decline in sales volume and market share in its baby category, due to increased competition and as consumers struggled to afford products.

Sales volumes in its snacks and treats category, as well as its bakery and exports segments grew by double digits.-Fin24

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Republikein 2024-11-24

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