O&L Leisure unveils the rebrand of Chobe Water Villas

STAFF REPORTER
O&L Leisure – a subsidiary of the Ohlthaver & List (O&L) Group - is proud to announce the relaunch of Chobe Water Villas, its exclusive riverside retreat, with a revitalised brand identity that brings guests closer to "Namibia Through Our Eyes." Situated on the banks of the Chobe River, this luxurious oasis invites travellers to experience Namibia’s rich landscape and vibrant wildlife like never before.

Underpinning the rebrand of Chobe Water Villas is O&L’s dedication to showcasing Namibia’s unparalleled beauty, both through its pristine landscapes and its uniquely warm hospitality. The

new branding echoes the O&L Persona of being “Authentic, Caring and Passionate,” transforming the property into more than a destination – it’s a sanctuary where guests find Namibia’s soul.

Reflecting our newly launched O&L Leisure Masterbrand, this rebrand stands as a commitment to a unified guest experience across all our properties, embodying one brand and one promise

while preserving each location’s unique essence. Whether visiting Midgard, Strand Hotel Swakopmund, Mokuti Etosha, Chobe Water Villas – where heaven meets earth – or any future

property, guests can expect a consistent standard of excellence.

This transformation aligns with the broader "Namibia Through Our Eyes" brand campaign launched in September 2024, which celebrates the natural splendour and cultural richness brought to life across O&L Leisure. The Chobe Water Villas rebrand is the first step in this journey, with the Leisure Masterbrand set to be fully rolled out across all our properties by 2025. From breathtaking sunsets over the Chobe River to elevated sky walks that immerse guests in the sights and sounds of the wilderness, Chobe Water Villas is the ultimate luxury retreat for those seeking an extraordinary connection with nature. Imagine the scene: elephants bathing leisurely in the river's cool waters, hippos bellowing nearby and birds swooping gracefully

overhead.

Every experience is carefully crafted to showcase Namibia's raw, untamed beauty, inviting guests to be a part of the landscape, not just a spectator. "The essence of Chobe Water Villas lies in its ability to offer visitors a rare blend of tranquillity and adventure, capturing Namibia's soul in every detail. This is a place where ‘heaven meets earth’ and where guests can truly experience the serene, majestic rhythm of nature,” said Sven Thieme, Managing Director of O&L Leisure and Executive Chairman of the O&L Group.

For O&L Leisure, Chobe Water Villas represents more than just another luxurious property in its portfolio; it’s a vital part of the company’s mission to bring out the best of Namibia’s tourism

offering. The property caters to both international travellers seeking one-of-a-kind experiences and Namibians who wish to rediscover their own landscapes. By investing in Chobe’s

transformation, O&L Leisure aims to create a destination that resonates with every guest, a place that truly feels like Namibia’s best-kept secret.

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Republikein 2024-11-15

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