The Jaecoo J7 is a perfect blend of elegance and performance

The Jaecoo J7, a luxury sub-brand of Thailand’s Chery, has recently gained significant traction in the South African market, securing a top ten spot in new passenger car sales. Launched in 2033, Jaecoo initially gained popularity in Southeast Asia with its sophisticated and affordable designs.



Sophisticated exterior design

Ildiko Nagy, A Vehicles Sales Executive for Omoda Jaecoo at Novel Motor Company, highlights the unique features of the J7's exterior, noting its sleek, aerodynamic design. "The design is very sleek, sophisticated, and aerodynamic. The whole look and feel gives off a premium, prestigious vibe at an affordable price," Ildiko explains. The J7 is designed to appeal to consumers looking for a stylish yet capable vehicle, combining aesthetics with performance.



Dynamic lighting features

One standout feature is the dynamic checkerboard lighting design, which automatically dims when vehicles approach from the opposite direction, ensuring visibility without blinding other drivers. The vehicle’s lighting system, powered by efficient LEDs, also includes auto-dimming lights for safer night driving. The J7’s exterior also boasts a unique grille design that sets it apart from other vehicles in its class. "Despite Jaecoo being a sub-brand of Chery, it has its own identity," Ildiko says. "The design caters to both men and women, offering a competitive yet distinct appeal."



All-terrain capability with stylish wheels

The vehicle comes standard with 19-inch all-terrain wheels, making it suitable for various driving conditions. Whether on gravel roads, sand, or tar, the J7 ensures a smooth and safe driving experience. Its all-wheel drive capability is an intentional design choice, catering to the diverse road conditions, especially in regions where rough terrains are common.

Invisible handle for enhanced security. Another innovative feature is the J7’s invisible handle, which automatically pops out as the driver approaches with the key. This clever design adds to the vehicle's high-tech feel while ensuring enhanced security, especially for families. "No one can just open the door when the car is locked, which is particularly important when travelling with children," Ildiko says.



360-degree camera for enhanced safety

Inside, the J7 offers a 360-degree camera system for improved safety and convenience, allowing the driver to park with ease and awareness of their surroundings. The rear of the vehicle features a continuation of the checkered lighting design, which provides excellent visibility in low-light conditions. The J7’s boot is another testament to its practicality. The automatic boot opens with ease, revealing ample space for luggage, camping gear, or even a fridge, with a 12-volt plug for added convenience. A full-size spare wheel is also included, ensuring that drivers can replace tyres without hassle. The boot’s design maximizes space, offering 415 litres of storage, which expands to 1,430 litres when the seats are folded down. Jaecoo has designed the J7 with both aesthetics and functionality in mind, providing an affordable luxury vehicle that meets the demands of daily life while maintaining a premium feel. As Ildiko puts it, “It’s a car that you can use every day, whether for family outings or business trips.” For those seeking a car that combines style, safety, and versatility, the Jaecoo J7 stands out as a top contender in the competitive market.