Women shaping the future of data analytics

The future of work is a hot topic, with technological advancements reshaping industries, including data analytics. This field, traditionally male-dominated, is now recognising the value of women's contributions. Women's natural ability to discern complex patterns and connections makes them uniquely suited for data analytics. Research suggests that women often outperform men in critical thinking, problem-solving and emotional intelligence, all crucial for effective data analysis.

Women's collaborative nature is another asset in data analytics. Their skill in building and maintaining relationships fosters a cooperative work environment, promoting information-sharing and group problem-solving. This collaboration is vital in a dynamic, multidisciplinary field like data analytics, as it allows for diverse viewpoints and skills to tackle challenging problems.

The demand for diverse talent in data analytics is growing, with businesses recognising the importance of diversity and inclusivity for creativity and success. They are striving to diversify their workforce to better represent their clientele and the general public. Women, with their unique skills and perspectives, are well-positioned to seize these opportunities and significantly influence the future of data analytics.

However, despite recent progress, barriers persist that hinder women's full potential in the field. Gender bias, unequal opportunities for advancement and under-representation in leadership roles still obstruct women's professional development in science, technology, engineering and mathematics (STEM) fields, including data analytics.

Addressing these issues and ensuring gender parity in the future workplace requires concerted efforts at societal and organisational levels. Companies must prioritise diversity and inclusion programmes, implement fair hiring and promotion practices, and provide support and mentoring opportunities for women in data analytics. Legislators and educational institutions must collaborate to enhance STEM education and dispel gender stereotypes that discourage women from pursuing careers in fields like data analytics.

The future of data analytics is promising, and women are particularly poised to thrive in this rapidly evolving landscape. By leveraging their innate abilities, embracing teamwork and advocating for gender parity, women can significantly contribute to innovation, commercial success and the future of data analytics work for future generations.



**Hileni Amadhila is the senior public relations, stakeholder and communications consultant at Old Mutual Namibia.