Jochelson's innovative approach to marketing

Hildegard Jochelson recently assumed the role of marketing executive at Namibia Media Holdings' (NMH) Synergi. She holds an undergraduate degree in law and sociology and a postgraduate diploma in management in marketing, both from the University of Cape Town (UCT).

Upon her graduation from UCT, Jochelson moved back to Namibia, and in February, she joined Vision Africa Market Research Services as a research executive for nine months.

Growing up in Swakopmund and matriculating from Namib High School, her interest has always been in the intricacies of society and the legal landscape. This was fuelled by her deep-rooted curiosity about the dynamics of human behaviour and a desire to understand the mechanics that shape communities.

“I later took a keen interest in marketing, so I furthered my studies with a diploma to bridge the gap between that and my legal background. Here, I sought a holistic understanding of how businesses communicate, connect with their audience and influence consumer behaviour.”



Strategies that resonate

Jochelson’s time as a research executive allowed her to utilise her research abilities and project management expertise to discover consumer insights. Through this role, she realised that effective marketing goes beyond promoting products – it's about understanding the intricacies of consumer behaviour and tailoring strategies that resonate with clients.

“I find joy in uncovering insightful details about consumers during my market research endeavours. However, I felt a slight sense of dissatisfaction as I wasn’t directly engaged in shaping comprehensive marketing strategies using those insights.”

This spurred her move to Synergi, where she is directly involved in the creative process of crafting strategies that resonate with the audience. Beyond professional pursuits, she possesses a genuine passion for understanding people and what brings them happiness. This curiosity not only fuels her professional endeavours, but also aligns seamlessly with the essence of marketing – connecting with individuals on a deeper level to create meaningful and impactful campaigns.



Her new team

On being the newbie on the team, Jochelson said Synergi cultivates a collaborative environment. She added that they are clued-up professionals who foster a culture of sharing insights, advice and guidance. They offer valuable perspectives that contribute to the collective success of their various marketing initiatives, which stand out in the dynamic marketing landscape.

“Synergi and NMH boast a team of exceptionally creative individuals who have helped me find my feet in the fast-paced marketing landscape. I am continuously evolving and learning from their wealth of experience,” she said.

As a marketing executive, she is committed to infusing innovative thinking into every aspect of their campaigns - from conceptualisation to execution.

“I see myself contributing to the growth of NMH’s marketing team through a combination of creativity and strategic thinking. My inherently creative nature drives me to constantly explore new ideas and approaches, injecting fresh perspectives into our campaigns.”