Hyundai enters sub-compact SUV market with new Creta

Hyundai Automotive SA has entered the busy sub-compact SUV market segment with the new Creta, which is set to make a very strong statement and fill an important slot in the local model range of the South Korean carmaker.The Creta is a very capable, attractive and competitively priced small sports utility vehicle that will substantially strengthen Hyundai's arsenal and enable them to further entrench their 4th place among local car brands. And should it follow the class-leading sales success of its bigger sibling, the Tucson, it can help Hyundai to aim at the 3rd spot in sales totals for passenger vehicles.In Hyundai's local SUV range the new Creta will slot in just below the top-selling Tucson – in terms of price as well as size, with the bigger Santa Fe as the largest of the trio.“We have high expectations of the Creta and we are confident that it will attract many customers who are considering a purchase of a smaller SUV. It is a roomy, stylish and very practical vehicle that offers excellent ride and build quality,” says Stanley Anderson, sales and operations director of Hyundai Automotive South Africa.“The Creta delivers a combination of power and style with its robust body structure, economical engine performance and confident ride and handling. We expect it to bolster and grow our market share through incremental sales,” says Anderson.Based on Hyundai Motor's evolved Fluidic Sculpture 2.0 design philosophy, the Creta demonstrates all the essential attributes of dynamism, comfort, safety and style.The Creta portrays a strong road presence and embodies the aggressive stance of an SUV in its own style. The triple slat chrome radiator grille makes a bold design statement, while the smoothly creased hood lines, projector headlamps integrated with LED positioning lamps, vertical fog lamps, sporty stylish skid plate and dual tone front bumper enhance the car's stylish and distinctive SUV character.The Creta's belt line along with its sloping roof line brings a sporty and aerodynamic appeal to the side profile. The rear profile shows a stylish dual layered step tailgate design with impactful crease lines and is rounded of nicely with wrap-around rear lights.On the inside, the Creta's styling is as striking and attractive. The dashboard, with its futuristic water flow inspired design and smart ergonomic contours, make the cabin environment of the new Creta a pleasing and enjoyable place to spend time in.The multi-function steering wheel, with remote controls for the sound system and buttons for the trip computer and system information, is also covered in leather. Rear passengers also benefit from convenience features such as rear air vents and rear centre armrest with cup holders.The centre dash board console houses the infotainment and satellite navigation system with an 8” high-definition full-colour touch screen. On this touch-screen a route can be plotted, the sound system's output can be customized to individual tastes, and it can act as a Mirror-link for an Android cell-phone or an iPod music display from an iPhone connected via a USB cord.Music can also be streamed via Bluetooth from a cell phone or iPod to the sound system, and it allows hands free cell phone calls via Bluetooth with remote controls on the steering wheel. The infotainment screen also displays a rearview camera picture when one engages reverse gear, supplemented by reverse warning sensors.The Creta is one of the toughest and strongest SUVs in its segment. It is designed with a strong “Hive structure” body shell that ensures high structural strength stability and sturdiness. The ring-shaped frames applied at B-Pillar, C-Pillar and engine bay helps to achieve high body rigidity, improved durability and crash performance.– Quickpic.co.za

Hyundai enters sub-compact SUV market with new Creta

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Republikein 2025-04-04

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Hyundai enters sub-compact SUV market with new Creta

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