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Jaguar Land Rover Windhoek most improved dealer in Southern Africa network
Jaguar Land Rover Windhoek most improved dealer in Southern Africa network

Jaguar Land Rover Windhoek most improved dealer in Southern Africa network

Gerine Hoff
Jaguar Land Rover Windhoek recently garnered the coveted award as Most Improved Dealer of the Year in the Jaguar Land Rover Southern Africa Dealer Network.
The award was handed over during a gathering of 55 individual Jaguar, Land Rover and combined Jaguar Land Rover dealers in Southern Africa.
“When we began making changes at the dealership here in Windhoek, our aim was to improve the customer experience of our brands and to comply with international Jaguar Land Rover brand standards,” says the dealer principal of Jaguar Land Rover Windhoek Albert Pretorius. “Our goal was not to win any awards, but knowing that our efforts are paying off, feels good.”
The Most Improved Dealer of the Year award is given to the dealer demonstrating the highest overall improvement year-on-year in all the areas of their deal­ership, including in the Dealer of the Year scoring criteria. Scoring criteria include the changes that are put in place by a dealer to achieve a certain level of performance and improve their overall ranking in the network.
Some of the improvements that have been implemented at the Jaguar Land Rover Windhoek Dealership over the past year, include the complete refurbishment of the showroom in Independence Avenue.
Other initiatives such as improving the customer experience, getting closer to existing customers, training staff to international Jaguar Land Rover standards and creating new avenues to reach potential new customers, have all culminated in an overall increase in the performance at the Windhoek deal­ership.
In addition to being named the Most Improved Dealer of the Year, the overall improvements also saw Jaguar Land Rover Windhoek being awarded a Gold Certificate in the Dealer of the Year category. This particular shortlisting is an indication of the standing of the dealership when being evaluated for the Dealer of Year category amongst the other 55 dealers in the Southern African Region.
Commenting on these accolades for Jaguar Land Rover Windhoek, Preto­rius says: “These achievements can only emanate from managers with a high level of leadership skills and who take ownership of the performance in their respective departments. Each and every staff member in the dealership has contributed to and played an important role in achieving these awards.”

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Republikein 2024-11-23

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