Lexus hatch coming to South Africa
LEXUS will enter a completely new market segment for the luxury brand in August when it launches the CT 200h. The premium hatchback is the latest in an aggressively growing Lexus range and becomes the first full hybrid vehicle to be launched at the heart of the small luxury car segment.
Since re-launching in 2006, Lexus will have expanded its core model line-up of four models to 22 by the time the CT 200h arrives. The expansion into new markets has included entering the convertible segment with the IS 250C, the performance sedan market with the exciting IS-F, as well as offering the highly successful luxury off-road LX 570.
The latest offering allows a completely new set of younger customers to enter the world of Lexus. At the same time it expands on the brand?s hybrid leadership in South Africa by bringing its range offering to four.
Lexus continues to sell more hybrids in the SA market than any other car brand, with full hybrid derivatives of the GS sedan, RX SUV, and LS limousine already available. Lexus? first five-door hatch is set to challenge the status quo of the market as the acclaimed Lexus Pursuit of Perfection is introduced to a new market.
The size, luxury packaging and ultra-low fuel consumption address the key preferences of a young and highly discerning customer base. At the same time, no compromise has been made in the levels of refinement and driving pleasure that are synonymous with Lexus.
Elegance and sophistication were the key focus points for the Lexus design team in the conception of the CT 200h?s design, which is the latest interpretation of Lexus?s L-finesse design language. Supporting the aim of bringing a younger generation of customers to the brand, the intention was to give the new car a dynamic quality.
The CT 200h has been developed specifically to deliver superior handling, a rewarding drive and the level of ride comfort expected of a Lexus. It is built on a new platform, has been given the lowest possible centre of gravity and features a high-rigidity lightweight bodyshell.
Even the height, position and structure of the driver?s seat have been precisely determined to contribute to the car?s balance and enhance the driving experience. It is typically a Lexus. The Lexus CT 200h is a full hybrid, capable of running on its petrol engine or electric motor alone, or with both working in combination.
The system comprises an Atkinson cycle 1.8-litre VVT-i petrol engine and a powerful electric motor that in combination deliver 100kW of total system output. The Lexus CT 200h has been engineered to perform in two different driving ?moods?, Relaxing or Dynamic, supported by four selectable driving modes: Normal, EV, Eco and Sport.
The dynamic new hatchback is expected to be as competitively positioned as the rest of the Lexus range, which has proven itself to be a resounding value proposition against its German rivals.
A younger customer set will also now experience the quality and satisfaction of a brand that continues to gather worldwide acclaim for customer satisfaction and product quality, as witnessed by recent awards from J.D. Power and Associates in the UK and Synovate.
Since re-launching in 2006, Lexus will have expanded its core model line-up of four models to 22 by the time the CT 200h arrives. The expansion into new markets has included entering the convertible segment with the IS 250C, the performance sedan market with the exciting IS-F, as well as offering the highly successful luxury off-road LX 570.
The latest offering allows a completely new set of younger customers to enter the world of Lexus. At the same time it expands on the brand?s hybrid leadership in South Africa by bringing its range offering to four.
Lexus continues to sell more hybrids in the SA market than any other car brand, with full hybrid derivatives of the GS sedan, RX SUV, and LS limousine already available. Lexus? first five-door hatch is set to challenge the status quo of the market as the acclaimed Lexus Pursuit of Perfection is introduced to a new market.
The size, luxury packaging and ultra-low fuel consumption address the key preferences of a young and highly discerning customer base. At the same time, no compromise has been made in the levels of refinement and driving pleasure that are synonymous with Lexus.
Elegance and sophistication were the key focus points for the Lexus design team in the conception of the CT 200h?s design, which is the latest interpretation of Lexus?s L-finesse design language. Supporting the aim of bringing a younger generation of customers to the brand, the intention was to give the new car a dynamic quality.
The CT 200h has been developed specifically to deliver superior handling, a rewarding drive and the level of ride comfort expected of a Lexus. It is built on a new platform, has been given the lowest possible centre of gravity and features a high-rigidity lightweight bodyshell.
Even the height, position and structure of the driver?s seat have been precisely determined to contribute to the car?s balance and enhance the driving experience. It is typically a Lexus. The Lexus CT 200h is a full hybrid, capable of running on its petrol engine or electric motor alone, or with both working in combination.
The system comprises an Atkinson cycle 1.8-litre VVT-i petrol engine and a powerful electric motor that in combination deliver 100kW of total system output. The Lexus CT 200h has been engineered to perform in two different driving ?moods?, Relaxing or Dynamic, supported by four selectable driving modes: Normal, EV, Eco and Sport.
The dynamic new hatchback is expected to be as competitively positioned as the rest of the Lexus range, which has proven itself to be a resounding value proposition against its German rivals.
A younger customer set will also now experience the quality and satisfaction of a brand that continues to gather worldwide acclaim for customer satisfaction and product quality, as witnessed by recent awards from J.D. Power and Associates in the UK and Synovate.
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