Loerie Award spreads Buy-a-Brick message across borders
Namibia’s advertising agency has continued its run of success.
STAFF REPORTER
This time the agency did it by picking up a Loerie Award for a temporary structure called ‘The Shack’, which won in the category for ‘Three Dimensional & Environmental Design – Interior Design & Temporary Structures.’
‘The Shack’ was displayed in shopping malls and expos to raise awareness for the Standard Bank Buy-a-Brick initiative by highlighting the shocking living conditions of no- to low-income Namibians living in shacks
“We’re especially excited and proud about this award,” said creative director, Toufic Beyhum. “The fact that the campaign was recognised by global judges and showcased amongst the best advertising from Africa and the Middle East means that the Standard Bank Buy-a-Brick initiative is now gaining awareness outside of Namibia’s borders.”
‘The Shack’ was built as a living museum, and entrance was granted to visitors after paying a small donation to the initiative. Buy-a-Brick this year raised a record N$3.7 million which was recently handed over to the Shack Dwellers Federation of Namibia, and is expected to help build 100 brick homes.
This time the agency did it by picking up a Loerie Award for a temporary structure called ‘The Shack’, which won in the category for ‘Three Dimensional & Environmental Design – Interior Design & Temporary Structures.’
‘The Shack’ was displayed in shopping malls and expos to raise awareness for the Standard Bank Buy-a-Brick initiative by highlighting the shocking living conditions of no- to low-income Namibians living in shacks
“We’re especially excited and proud about this award,” said creative director, Toufic Beyhum. “The fact that the campaign was recognised by global judges and showcased amongst the best advertising from Africa and the Middle East means that the Standard Bank Buy-a-Brick initiative is now gaining awareness outside of Namibia’s borders.”
‘The Shack’ was built as a living museum, and entrance was granted to visitors after paying a small donation to the initiative. Buy-a-Brick this year raised a record N$3.7 million which was recently handed over to the Shack Dwellers Federation of Namibia, and is expected to help build 100 brick homes.
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