Namibia’s most loved object

The Eco Fashion Shopping Bag, designed by Ndeshi Fikameni from Afroprint Line, was chosen by the public as the winner of Oshikandela Namibia’s Most Loved Object campaign at the end of December.

Four designers were selected to participate in the campaign. They were provided with materials representative of the Oshikandela flavours, with which they had to create an object that the public voted for.

The winner was announced at the official launch of the new Oshikandela brand image last month.

Fikameni walked away with a N$15 000 cash prize from Oshikandela, which is a product of Namibia Dairies - a subsidiary of the Ohlthaver & List (O&L) Group. Part of her prize includes support and collaboration with Oshikandela to ensure the success of her next big project.

“Considering the support Oshikandela has received from the Namibian public and consumers, it is only right that we create platforms such as the Namibia’s Most Loved Object campaign, for our consumers to share in the legacy and pride of the Oshikandela and Namibia Dairies brands,” said Namibia Dairies marketing manager Leonie Prinsloo.

“Going forward we have dedicated ourselves to being a catalyst for positive change. We are also excited to create new realities, as well as fulfilling dreams. And what an exciting way to kick off this new journey with something like this campaign, as well as the introduction of a fresh, new look of the Oshikandela brand,” Prinsloo added.

Designer Leon Engelbrecht from Leon Engelbrecht Design created an oversized tote bag, while Pewa Uushona from PROUD designed a vibrant and colourful jumpsuit inspired by the strawberry flavour, and DJ Alba Nalo from House of Nalo created a dramatic shoulder and neck piece.