Nedbank launches Donate-A-Meal
Bank initiates a campaign to help healthcare workers
Staff reporter
The often-undervalued role of healthcare workers is the source of inspiration for Nedbank’s humanitarian campaign. The bank collaborated with the Lithon Foundation, 3Measures, Co-Feed Namibia, Ogilvy and PayToday to launch the ‘Nedbank Donate-a-Meal: Help a Health Worker’ nationwide campaign.
Healthcare workers have been bearing the brunt of the Covid-19 pandemic. Nedbank Namibia aims to galvanise national support through the creation of a donation programme via the PayToday app. To kick-start the meal programme for critical staff at the Katutura State Hospital and Robert Mugabe Clinic, the bank has highlighted the importance of these workers and donated N$100 000 towards this programme. The programme will be extended to other hospitals and clinics in the country as fundraising efforts continue. Meals will be prepared by local restaurants, which in turn support small businesses, who too have been greatly affected by the necessary public health regulations.
As Namibia battles the third wave of infections, healthcare workers remain at the forefront of treating and caring for patients with Covid-19 across the country. Two weeks ago, healthcare workers accounted for 4% of the total confirmed cases of Covid-19. Without a doubt, the medical professionals work under immense pressure and have borne the brunt of the pandemic in more ways than one. Not only do they save lives and care for severely ill patients, but must further bear the physical and mental stress of heavy workloads and full hospitals. They have a high risk of becoming infected with the virus themselves. To date 0.6% of the total deaths due to Covid were healthcare workers.
“The campaign seeks to mitigate some of the daily frontline challenges healthcare workers face while selflessly dedicating their lives to help combat the impact of Covid-19 amongst those in critical care at state hospitals. Due to the strenuous nature of work and the long hours, Covid-19 frontline workers often find very little time to nourish themselves with sufficient daily nutrition,” says the head of marketing and communication at Nedbank, Gernot de Klerk.
Nedbank Namibia and its partners intend to ensure adherence to high-impact project management, monitoring, delivery and evaluation of this important initiative.
“Our healthcare workers have been selfless in their daily labour of love; the very least we can do is come together to support them in small meaningful ways,” said Chris Botha of PayToday.
“The PayToday app will enable more Namibians to get involved and demonstrate their gratitude to those who have held and continue to hold the frontlines”, he added.
The often-undervalued role of healthcare workers is the source of inspiration for Nedbank’s humanitarian campaign. The bank collaborated with the Lithon Foundation, 3Measures, Co-Feed Namibia, Ogilvy and PayToday to launch the ‘Nedbank Donate-a-Meal: Help a Health Worker’ nationwide campaign.
Healthcare workers have been bearing the brunt of the Covid-19 pandemic. Nedbank Namibia aims to galvanise national support through the creation of a donation programme via the PayToday app. To kick-start the meal programme for critical staff at the Katutura State Hospital and Robert Mugabe Clinic, the bank has highlighted the importance of these workers and donated N$100 000 towards this programme. The programme will be extended to other hospitals and clinics in the country as fundraising efforts continue. Meals will be prepared by local restaurants, which in turn support small businesses, who too have been greatly affected by the necessary public health regulations.
As Namibia battles the third wave of infections, healthcare workers remain at the forefront of treating and caring for patients with Covid-19 across the country. Two weeks ago, healthcare workers accounted for 4% of the total confirmed cases of Covid-19. Without a doubt, the medical professionals work under immense pressure and have borne the brunt of the pandemic in more ways than one. Not only do they save lives and care for severely ill patients, but must further bear the physical and mental stress of heavy workloads and full hospitals. They have a high risk of becoming infected with the virus themselves. To date 0.6% of the total deaths due to Covid were healthcare workers.
“The campaign seeks to mitigate some of the daily frontline challenges healthcare workers face while selflessly dedicating their lives to help combat the impact of Covid-19 amongst those in critical care at state hospitals. Due to the strenuous nature of work and the long hours, Covid-19 frontline workers often find very little time to nourish themselves with sufficient daily nutrition,” says the head of marketing and communication at Nedbank, Gernot de Klerk.
Nedbank Namibia and its partners intend to ensure adherence to high-impact project management, monitoring, delivery and evaluation of this important initiative.
“Our healthcare workers have been selfless in their daily labour of love; the very least we can do is come together to support them in small meaningful ways,” said Chris Botha of PayToday.
“The PayToday app will enable more Namibians to get involved and demonstrate their gratitude to those who have held and continue to hold the frontlines”, he added.
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