NWR out of the woods with millions in earnings
According to the SOE's managing director, the appointment of a new board in 2016 has contributed to the NWR's better performance.
Namibia Wildlife Resorts (NWR) has made a combined revenue of over N$679 million during the 2015/16 and 2016/17 financial years.
NWR managing director Zelna Hengari released the figures at a recent media engagement hosted by Mobile Telecommunications Limited (MTC) in partnership with NWR at the Gross Barmen resort.
Hengari said during the 2015/16 financial year, NWR earned revenue of N$300 million, while in 2016/17, it made N$379 million.
She said the revenue was used to clear all NWR's historical debts, which included tax liability of over N$33 million in 2015.
“Since then, the NWR has not begged Government for bail-outs to pay salaries,” Hengari said.
She extended thanks to the new board that was appointed in March 2016, saying it has brought significant changes, “thus NWR is doing exceptionally well compared to before”.
Marketing
In an interview with Nampa, NWR's public relations officer, Mufaro Nesongano, said over the past three years, NWR grew its brand through direct marketing of establishments to areas such as North America, Europe and Asia. It also improved the guest experience at the various resorts which resulted in increased occupancy and revenue.
“NWR expanded its income generating activities such as shuttle services at Sossusvlei and conferences. We re-launched Popa Falls, Gross Barmen, Hardap, Hobas, Duwisib Castle and Naukluft back into the market after they underwent renovations,” said Nesongano.
He added that the NWR will welcome any capitalisation from the government as this will help Namibia absorb the surge in tourist arrivals that the country is currently experiencing, by expanding and improving existing facilities.
– Nampa
NWR managing director Zelna Hengari released the figures at a recent media engagement hosted by Mobile Telecommunications Limited (MTC) in partnership with NWR at the Gross Barmen resort.
Hengari said during the 2015/16 financial year, NWR earned revenue of N$300 million, while in 2016/17, it made N$379 million.
She said the revenue was used to clear all NWR's historical debts, which included tax liability of over N$33 million in 2015.
“Since then, the NWR has not begged Government for bail-outs to pay salaries,” Hengari said.
She extended thanks to the new board that was appointed in March 2016, saying it has brought significant changes, “thus NWR is doing exceptionally well compared to before”.
Marketing
In an interview with Nampa, NWR's public relations officer, Mufaro Nesongano, said over the past three years, NWR grew its brand through direct marketing of establishments to areas such as North America, Europe and Asia. It also improved the guest experience at the various resorts which resulted in increased occupancy and revenue.
“NWR expanded its income generating activities such as shuttle services at Sossusvlei and conferences. We re-launched Popa Falls, Gross Barmen, Hardap, Hobas, Duwisib Castle and Naukluft back into the market after they underwent renovations,” said Nesongano.
He added that the NWR will welcome any capitalisation from the government as this will help Namibia absorb the surge in tourist arrivals that the country is currently experiencing, by expanding and improving existing facilities.
– Nampa
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