QR codes offer business value

QR codes provide a convenient way to connect the physical and digital worlds, allowing businesses to offer brand transparency, object hyperlinking and measurable metrics.

By automating the click-through destinations, businesses can create a seamless user experience, driving engagement and conversions.

For instance, a retail store can use QR Codes on product labels to offer in-depth product information, customer reviews, and responsible sourcing videos.

This not only enhances the shopping experience, but also builds trust and brand loyalty.

Furthermore, businesses can track the performance of their print marketing campaigns by monitoring QR Code scans, enabling them to optimise their strategies for better results.

In essence, QR Codes and automating their click-through destinations are powerful tools for businesses to connect with customers, provide valuable information and drive growth in the mobile-centric world.

Opportunities

The opportunities lost by not embracing QR codes and automating redirects based on a timed schedule are immense.

By not leveraging this technology, businesses are missing out on a seamless and efficient way to connect with their customers, provide valuable information and drive engagement.

In the event industry, for instance, not using QR codes for event check-in means manual registration systems, which can lead to long lines, delays and a poor attendee experience.

This can result in a loss of reputation, negative word-of-mouth, and ultimately, a decline in event attendance.

Moreover, without automating redirects based on a timed schedule, businesses are unable to provide personalised and timely experiences to their customers.

This can lead to a lack of engagement, missed opportunities and a failure to capitalise on timely promotions or offers.