A dashing Namibian sports tourism experience

What began two decades ago as a modest cycling event with just 44 participants, has evolved into a global spectacle. The Nedbank Desert Dash is now the world’s longest single-stage mountain bike event. This year’s event is set to attract over 900 cyclists from around the globe. In recent years, international cyclists from countries, including the Netherlands, South Africa, Spain, the United States, Germany, Canada, Zimbabwe, the United Kingdom, Australia, Italy, Switzerland and Austria competed at the event. “The Nedbank Desert Dash symbolises something far greater than just a race. It is an opportunity to harness the economic potential of sports tourism in our country,” says Martha Murorua, the Managing Director of Nedbank Namibia.Sport tourismAccording to the World Tourism Organisation, sports tourism is one of the fastest-growing sectors globally, thriving on the rising interest in sports activities while offering authentic local experiences. “Currently, sports tourism accounts for around 10% of global tourism expenditure and is projected to grow at an impressive rate of 17.5% between 2023 and 2030. These global trends align with the upward trajectory of Namibia’s local tourism industry,” Murorua said. Tourism is the fastest-growing economic sector in Namibia, employing over 100 000 individuals, particularly in rural areas. “This sector plays a vital role in alleviating rural poverty and considering the overall growth of our nation’s tourism landscape, the potential for expansion in sports tourism specifically is immense,” Murorua added.She mentioned that major sporting events such as the Comrades Marathon, the Two Oceans Marathon and the Boston Marathon have transformed their host cities into global tourist destinations, leading to increased international participation and significant investments in local economies. “Such events stimulate the economy at both micro and macro levels and also encourage infrastructure investment from the private and public sectors. Namibia stands poised to experience similar growth, leveraging events like the Nedbank Desert Dash to become a vibrant hub for sports tourism,” she said.Cash injectionBeyond enhancing Namibia’s reputation as a premier sports tourism destination, the Nedbank Desert Dash also substantially boosts small and medium enterprises (SMEs), injecting an estimated N$25 million into local businesses. “The impact of the influx of race participants, spectators and support staff on small businesses is remarkable. The Nedbank Desert Dash has become a vital economic driver for Namibia, particularly in Windhoek and Swakopmund. Demand for accommodation, dining and other services surges, providing a much-needed lift to local enterprises. Hotels, guesthouses and lodges often reach full occupancy, frequently booked months in advance,” Murorua said.With a renewed emphasis on investment, led by the Namibia Investment Promotion and Development Board (NIPDB) and the Ministry of Trade and Industrialisation, the Nedbank Desert Dash stands out as a beacon for potential investors. “These organisations are dedicated to enhancing Namibia’s global standing, and events like these are vital to achieving that vision,” Murorua pointed out.Environmental friendly The Nedbank Desert Dash takes place in an ecologically sensitive area. “The event not only raises awareness about environmental issues but also promotes conservation initiatives, with participants and organisers actively advocating for the preservation of Namibia’s pristine beauty while minimising the ecological footprint of the race,” Mururua said. In addition to fostering environmental stewardship, the Nedbank Desert Dash is a powerful platform for social good. “Many riders dedicate their efforts to raising awareness and funds for critical causes. We’ve seen participants push their limits to highlight urgent issues such as wildlife conservation, educational initiatives in underprivileged communities, and healthcare projects that deliver essential medical services to remote areas,” Murorua concluded. - otis@nsh.com.na

A dashing Namibian sports tourism experience

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A dashing Namibian sports tourism experience

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